Frequent-flyer credit card hot seller

The card features all the benefits of the premium Royal Trust MasterCard, which includes a $5,000 minimum credit limit, cash advances up to the credit limit, emergency cash advances up to $1,000, emergency airline tickets, card registry for theft protection, free collision damage insurance on rented cars, $500,000 travel life and dismemberment insurance, free American Express travel checks and a message exchange. Royal has launched a direct mail and print media advertising campaign costing between $400,000 and $500,000 for the summer travel season, says [Glenn Hymers]. He hopes to attract 45,000 new cardholders by 1989.

Full text: The Ottawa Citizen, Jun 15, 1988
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